Following the success of Dacia resurrected in being Renault’s budget brand. Could Peugeot-Citroën (PSA) be onto something with reviving the Talbot brand?
THERE has been rumours and speculation over Peugeot-Citroën resurrecting the Talbot name. With the PSA bringing it back as a budget car brand. In a similar vein that archrivals Renault have done with Dacia. To a lesser extent and not so much so nowadays, is Volkswagen with Skoda.
With the success of the Sandero and Duster, it goes without saying that there is a healthy market for cheap, back-to-bare, no frills motors. Especially in Eastern Europe, but its popularity has grown in Western Europe as well.
As the PSA are keen in pushing Peugeot and Citroën brands upmarket. With the market there is for cheap and basic motors from the popularity of Dacia's cars. Still, the PSA could be onto something with launching a budget brand that would help push Peugeot and Citroën upwards.
If the PSA do revive the Talbot name as a budget marque. Would there be a new the Samba and Horizon in the pipeline? If they do, I suspect it could be based on the old Citroën C2, and sold at rock bottom prices. They could be onto a winner there.
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