Automotive free Information, Custom Car Blog, Free Car Insurance Quotes

Twitter Launches Tailored Trends, Making Newsjacking Even Easier

Step aside, Facebook -- today's most notable news update is coming out of its northern California competitor. Twitter announced today in its official blog that it's begun rolling out Tailored Trends, which (as it sounds like) are trends tailored just for you.
Not all accounts have received the rollout yet (Twitter's exact words were that the update is "rolling out gradually, starting today"), so if you haven't yet seen the feature, don't worry -- now you'll be in the know before it hits! And if you do already have the feature, now is the time to learn what it is and how to make it work for your business.
You're likely already familiar with the 'Discover' tab on Twitter, as well as the box of trends displayed in the lower left-hand corner of your Twitter screen. You've probably seen some pretty nonsensical things trending in that box sometimes, right? I know that right now, in Boston, "Pop That" and "#TellTheTruthTuesday" are currently trending topics. When I toggle the box to show me trends in the United States, "#SignsTheRelationshipIsOver" and "Law and Order" join the ranks of trending topics I am supposedly meant to care about. This is because I do not yet have Tailored Trends in my personal account.
Tailored Trends, however, are trends that are tailored specifically to your account, based on what Twitter knows about your interests, your followers, and your location. So once my account gets the rollout, junk trends like those will be gone, so long as I choose to opt in to the update. This is all happening because Twitter has updated the algorithm that determines the content of its 'Discover' tab and 'Trends' list so it's based more specifically off of the follower and location data unique to each individual user. This allows for hyper-localization of the information, and the elimination of trends about things that have never been present in your network's radar.
And as you can see in the screenshot below, Twitter will make it super easy for you to opt in or out next time you log in!

What happens if you want to opt in or out of Tailored Trends after this screen disappears? All you have to do is change your location in the top right hand corner of the 'Trends' box that appears in the left pane of Twitter. If you want the non-personalized trends, just choose the location you want to see trends for; or if you want the Tailored Trends back, there will be an option for that, too. And remember, this is rolling our throughout the day today, so if you don't see it yet, just be patient!
This update might appear slight and will likely not change your user experience with Twitter, but it will definitely have an impact on the way you utilize the site for marketing. With this rollout, your 'Trends' box will become as important to you in determining what's important to your Twitter network as your regular feed currently is -- and that information lets you decide what type of content to push out next. For example, if you work for a stock trading firm and you notice that "Facebook IPO" is trending, you could capitalize on your network's current interest in that topic by pushing out some content on the topic. And hey, you might even see some topics emerge that you've never thought of before!
Another opportunity Tailored Trends presents is the ability to notice when something big is happening within your industry before it becomes old news. If you notice that a hot topic has quickly made its way into your top trends, you better believe you should do some quick newsjacking! For instance, if we here at HubSpot notice "Penguin Update" trending, we're going to do some investigating to see if there's a new algorithm update we should be writing about.
Finally, there's a real opportunity here for local, brick-and-mortar businesses to leverage the hyper-localization Tailored Trends offers. Local businesses can provide incentives in real-time to convert their Twitter network into actual customers. Suppose a local restaurant, for example, noticed that the people in its network were all discussing an event that was taking place down the street, causing that event to trend. The marketing manager of the restaurant could tweet out an offer for attendees of that event to come in for a post-event cocktail and enjoy 25% off of their bill if they mentioned the tweet upon the arrival of the check. Through the localization of the trends box, social media marketing can translate into a real life customer for those businesses!
What impact do you think Tailored Trends will have on your Twitter marketing efforts?
Image credit: cuttlefish



Share :

Facebook Twitter Google+ Lintasme

Related Post:

0 Comments for "Twitter Launches Tailored Trends, Making Newsjacking Even Easier"

1990s 4x4 About Accessories Activity Adore Advert Advice Affiliate Marketing Affiliate Networks Affiliate Programs Ahead Ainsdale Air Freshener Alfa Romeo Alfa Romeo 147 Amplify android app Andy Neate Answers Art Article Marketing Aston Martin Audi Audi 80 Audi TT Austin Austin Allegro Austin Ambassador Austin Maestro Austin Princess Austin Rover Automation Autoshite AutoVaz Backlinks Banger rally Barely Legal Drivers Based BBC Beach Beastie Boys Blog Blog Content Blog Design Blog Marketing Blogger Blogging BMW BMW 3-Series books Bottled It Brand Breathe British Leyland Browsing BTCC Buy Second Hand Car Buying Car car comparison Car Cruise Car Insurance car pictorial review Car spotting car-culator Career CarIQ Cars Celebrity Change Channel 5 Cheat Chevrolet Chinese Cars Chris Evans Chris Goffey Christmas Chrysler Citroën Citroën AX Citroën C4 Cactus Citroën C6 Citroën CX Classic Clickbank Clicks Colours Companys Concept Confession Content Conversion Rate Crap Cars Creating Creative Crimbo Crossover Customers Dacia Dacia Sandero Daewoo Daewoo Matiz Dangerous Drivers' School DataDriven Datsun debate Definitely Motoring Design Desktop Disabled Drivers Doors Driven Driving Dutmu Dying Dynamic Earn money online 2016 Easier Ecommerce Education Effectively Efforts Electrics Email Email List Email Marketing Emails EmailSci Engine Estate Evaluate Events Existing Experience experience and review Facebook Family Car Fast Ford featured Features Festival of the Unexceptional Fiat Fiat Multipla Fiat Panda Fiat Tipo FIFA World Cup Fifth Gear Fog lights food Football Ford Ford Cortina Ford Fair Ford Fiesta Ford Focus Ford Ka Ford Mondeo Ford Sierra Forum Marketing Friends Funny Gadgets General General Motors Generate Genius Ghia Googles government GTi Hatchback Honda Honda Brio Honda City Honda Civic Type-R Honda Mobilio Hot Hatch How To human resource Hybrid Hyundai Hyundai i30 Icon Improve Increase Rankings Increase Traffic Industry Infographic Information Integrations Internet Business Internet Marketing Italia 90 Jaguar Jaguar F-Type Jaguar Land Rover James May Jason Plato Jeremy Clarkson Job Keyword Keywords Kit car Lada Lada Niva Lada Riva Lamborghini Lancashire Lancia Lancia Beta Lancia Delta HF Integrale Lancia Fulvia Lancia HPE Land Rover Land Rover Defender Landing Pages Launches Law leadership Life lifehacks Link Popularity LinkedIn Lists Lotus Lotus Carlton M65 Magic Tree Maintenance Making Marketing Matra Matra Rancho Mazda Mazda MX-5 Media Method MG MG Motor MG Rover MG TF MG6 MGF Might military MINI MINI Paceman Missed opportunities MKTGdebate Mobile Modifications Money MOT Motoring Motorsport Motorway movies national service Network New Year News Newsjacking Niche Marketing Nissan Nissan GT-R Nissan Qashqai nostalgia Nostalgia Nurturing Offline Marketing Online Business Online Marketing Opel Opel Corsa A Opel Omega Opinion Ormskirk MotorFest Ownership Page Optimaization Page Optimization Page Rank parenting Paris Motor Show Parody Petrol Peugeot Peugeot 1007 Peugeot 205 Peugeot 206 Peugeot 208 Peugeot 307 Pinterest Pitch Plans Polestar Porsche Porsche 911 Power Powerful PPC Proper PSA Quentin Willson Questions Rankings Rant Rat Look RealTime Reddit Renault Renault Clio Renault Mégane Renault Twingo Report Research Retro review Review Richard Hammond Road test Road trip Roads Rover Rover 200 Rover 25 Rover 400 Rover 45 Rover CityRover Rover Metro RS Safety Saloon Sat Nav Search Search Engine Rankings Secret Selling SEO Service Center Sheet Shoppers Simca Simple Skills Skoda Skoda Fabia Small Business Social social media Social Media Marketing Special Edition Spoof Sports car ST Stanford MSx Static Steps Subaru Subaru Legacy Success Supermini SUV Tailored Talbot Targeting Tax Disc technology Television Tests The Sunday Times Think Tiff Needell Tools Top Gear Toyota Toyota Prius travel Travel Story Trends Tribute Triumph Triumph Stag TVR Twelve Days of Christmas Twitter Unlock Unsung heroes Update Using Vanden Plas Vauxhall Vauxhall Adam Vauxhall Astra Vauxhall Carlton Vauxhall Corsa Vauxhall Insignia Vauxhall Nova Venturi Video Visual Volkswagen Volkswagen Golf Volvo Volvo S60 Volvo V40 VXR Website Wheel of Fame Wheels William Woollard Wing Mirrors work-life balance Worth Worthless Writing Xmas Young Drivers
Back To Top