Gather round, inbound marketers. I have a story for you.
Actually, I have like 5 stories for you. But I didn't write any of them -- these are the best stories from around the interwebs this week that you may have missed. Which is totally understandable, because holy cow do people pump out a lot of content these days (that's good though; keep doing that inbound marketers).
Without further ado, here are the inbound marketing stories that tickled my fancy this week, and I think will help us all be better inbound marketers. And as always, share your own favorite industry stories with us in the comments!
I had to start with this one, because it is so cool! We all use social media to generate traffic and leads; we spend time and effort nurturing those leads to become customers; then we rely on closed-loop reporting to tell us how we did. Wouldn't it be great if all those activities were more integrated though, and you could actually monitor your very own leads' activity in social media so you can nurture them right then and there? You bet your buttons it would be -- which is why we at HubSpot partnered with HootSuite to make that possible. Read more about the partnership in this blog post!
By now you probably know about LinkedIn's security breach in which 65 million passwords were leaked. If not, well, go change your password and then come back.
Everything good?
Awesome. Frank Reed at MarketingPilgrim took the coverage a step further with an insightful assessment of the state of the social media security union. He believes security is at the crux of social media's success ... and you can read the post to learn why some current social media giants should invest in it lest they meet an eventual demise.
We've talked a lot about the importance of investing in mobile marketing; and I think most inbound marketers are already sold on how critical a strong organic search presence is. This article from Barry Schwartz helps us bridge the gap between the two with his report on Google's official stance on mobile SEO. It's not that the topic of mobile SEO hasn't been covered before -- but this time, it comes straight from the horse's mouth.
Marketers waffle back and forth on what really motivates shoppers to buy. If you have a great brand experience, will that trump cheaper prices from a competitor? Just how much of a role do coupons and discounts play in the buyer's decision-making process? Their importance may be bigger than you think (they were bigger than I anticipated, at least). Take a look at that and other insights in Parago's newly published study with data-backed insights on shoppers' behaviors.
To be clear, SEOmoz isn't selling snake oil. That header is a tad misleading. (On a side note, maybe we should start adding commas into these headings ... well, next week is another week.)
Now that that's cleared up, Dr. Pete at SEOmoz comes to the defense of SEOs everywhere who have been given a bad name, usually by people who don't really know what SEO is. Or, by all those grey- and black-hat people who call themselves legitimate SEOs (tsk, tsk). This post tells everyone who practices SEO how to stop feeding into the stereotype by being well-informed and learning how to work well with clients and bosses who are demanding results in the SERPs.
What else happened in marketing this week that we should know about?
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