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The biggest problem most bloggers face is publishing quality, relevant content on a consistent basis. No matter what your publishing schedule, it can be a real challenge to blog regularly and keep your readers engaged. SEO takes time. Building your social media profiles takes time. Pay-Per-Click advertising can get expensive. List-Building is painfully slow if you don’t already have regular traffic. If you want to increase blog traffic, or web traffic to anything at all, guest blogging is quite simply the easiest and fastest way to do it. And it’s effective. It’s not just about getting traffic but guest blogging puts you in front of responsive readers. Guest blogging can be used to sell products, get inbound links, and achieve super-quick top rankings in Google. And let me explain the point I made about inbound links above, and why I said it’s “the highest quality inbound link available”. SEO stands for Search Engine Optimization, and most people freeze up the minute I mention it. But let me break it down for you in real simple terms… You create a blog post or web page. You optimize it for a specific keyword phrase. You get inbound links to that page or post. It ranks well. People search for that phrase, click through and you have highly targeted traffic that was searching for exactly what you offer on that page. Period. The way you get top rankings like is to get quality inbound links to your pages or blog posts. Quality being the key word. Links are valued by several variables including: keywords used in the Anchor Text, relevance of the page linking to yours, link placement or the location of your link on that page.With guest blogging which is more effective than article marketing you have complete control over the links, relevance and the location. You write a highly relevant blog post, get it published on a highly relevant blog, and link back to your page or post with very specific link from within the content area of the page. That last point is the key; a link from the content area of a page carries more weight than a link in the sidebar or footer, or one in dozens of links on a directory type page. Placement matters. You want inbound links from the content area of a page. If you can do article marketing, or you already have a blog yourself, you can and should guest blog. And if you’re not doing either of those 2 things, then it’s time to get started – you should do all 3!
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