Even if you have obtained high search engine rankings for your web site under your important
keywords, and even if you have hundreds of visitors per day, web surfers still might not purchase
anything on your web site.
Why do visitors sometimes not convert into sales? We'll give you several ways that can increase the
number of surfers that will become buyers on your web site.
Step 1: Accelerate your web pages
Web surfers hate to wait for slow loading web pages. If your web pages don't load fast enough, many
web surfers will go away without taking a look at them.
No matter how great your product is: if your web site is not fast enough, web surfers won't see it. Fast
loading web pages are crucial if you want to sell something on the Internet.
There are several things you can do to speed up your site. Of course, you should make sure that your
web host provides fast and reliable servers. In addition to hosting your web site on a fast server, you
can do the following to improve the loading time of your web pages:
· Reduce the number of graphics
A large number of graphics on your web pages can considerably slow down your page. For each
graphic on your web page, the web browser has to make another connection to your server.
If you cannot reduce the number of graphics on your web page, then try to combine several graphics
to a single bigger one. Use the same graphics on your other web pages so that web browsers can
load the graphics from the browser cache.
· Specify the dimensions of your graphics
Always make sure to include the height and width dimensions of your graphics in your HTML code.
This means that every IMG tag should have the WIDTH and HEIGHT attributes specified.
If web browsers don't have to figure out the dimensions of your graphics, they can already display
placeholders and start displaying the text of your web page before loading the graphics from the
server.
· Make the top of your page interesting
If a web page takes a long time to load, make sure that the top of the page contains something
interesting because visitors will see that part first.
· Divide your tables
Web pages that use a single large layout table take a long time to render in web browsers. Break up
huge tables into several smaller ones.
· Specify the dimensions of your tables
If you specify the WIDTH and HEIGHT attributes for your tables, then web browsers don't have to
load the complete table code to calculate the dimensions of the table.
· Double check cell widths
Take a moment to check the individual widths of each table cell. If the total is more than the
specified table width, then web browsers will have problems displaying your table.
It's important to know the download times of your web pages. In general, your home page should load
in 20 seconds on a dial-up connection and the top of your page should be displayed within 5-8
seconds.
Fast loading web pages are the most basic factor of a successful web site. If your web pages are displayed and rendered as quickly as possible, people will have more time to read the actual content of your web pages and eventually they'll buy something on your page.
How to convert visitors into buyers..lesson 2
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