Automotive free Information, Custom Car Blog, Free Car Insurance Quotes

New Data Proves Why You Need to Segment Your Email Marketing


All great marketers know that email is still one of the most powerful marketing tactics at their disposal, but they also know that it's evolving beyond its newsletter blasting past. In fact, this is the topic of my Science of Email Marketing webinar coming up on June 13th. And as I've been conducting my research for the webinar, two particularly noteworthy trends from the evolution of email marketing have caught my eye: the importance of relevance and segmentation.
When I conducted a survey about email marketing, I asked respondents to tell me, in a free-form text field, why they chose to subscribe to emails from some companies. One of the most common responses I received was that they expected the emails were going to be relevant to their interests. 38% of respondents specifically referenced the word "relevance," and one especially well-worded response indicated that content should be "particularly and specifically" relevant to them.

One key way to ensure that your emails are relevant to your recipients is to segment your list so that your email recipients only receive email content that's relevant to their particular needs and interests. And when it comes to segmentation, the possibilities are endless, as you can always get more and more granular with your segmentation criteria. But on a broader level, you can generally segment based on categories such as geography (i.e. where they live), demographic/personal information, interest types (i.e. preferred content subjects or formats), behavior (i.e. how engaged they are with your company/content/brand), or industry/role. So if someone visits your website and downloads an ebook on a particular topic, you could put them on a special list and send them more information about that topic, since you already know it interests them.
Furthermore, When I analyzed over 100K emails sent from HubSpot's customer base, I discovered that those with only one list had a lower average click-through rate (7.3%) than those that segmented their overall email database into 2 to 6 lists (8.3%).

The takeaway here is pretty obvious. If you aren't already segmenting your email list to improve the relevancy of your email marketing, you should be. Check out this article on 27 great ways to segment your list for inspiration to help you get started, and give the contacts in your email database what they really want.
And for more juicy bits of data about the evolution of email marketing like the ones above, don't forget to register for the upcoming Science of Email Marketing webinar on Wednesday, June 13th at 1 PM EST. Click here to reserve your spot!
How many list segments do you use in your email marketing?
Image Credit: pj_vanf



View article here

Share :

Facebook Twitter Google+ Lintasme

Related Post:

0 Comments for "New Data Proves Why You Need to Segment Your Email Marketing"

1990s 4x4 About Accessories Activity Adore Advert Advice Affiliate Marketing Affiliate Networks Affiliate Programs Ahead Ainsdale Air Freshener Alfa Romeo Alfa Romeo 147 Amplify android app Andy Neate Answers Art Article Marketing Aston Martin Audi Audi 80 Audi TT Austin Austin Allegro Austin Ambassador Austin Maestro Austin Princess Austin Rover Automation Autoshite AutoVaz Backlinks Banger rally Barely Legal Drivers Based BBC Beach Beastie Boys Blog Blog Content Blog Design Blog Marketing Blogger Blogging BMW BMW 3-Series books Bottled It Brand Breathe British Leyland Browsing BTCC Buy Second Hand Car Buying Car car comparison Car Cruise Car Insurance car pictorial review Car spotting car-culator Career CarIQ Cars Celebrity Change Channel 5 Cheat Chevrolet Chinese Cars Chris Evans Chris Goffey Christmas Chrysler Citroën Citroën AX Citroën C4 Cactus Citroën C6 Citroën CX Classic Clickbank Clicks Colours Companys Concept Confession Content Conversion Rate Crap Cars Creating Creative Crimbo Crossover Customers Dacia Dacia Sandero Daewoo Daewoo Matiz Dangerous Drivers' School DataDriven Datsun debate Definitely Motoring Design Desktop Disabled Drivers Doors Driven Driving Dutmu Dying Dynamic Earn money online 2016 Easier Ecommerce Education Effectively Efforts Electrics Email Email List Email Marketing Emails EmailSci Engine Estate Evaluate Events Existing Experience experience and review Facebook Family Car Fast Ford featured Features Festival of the Unexceptional Fiat Fiat Multipla Fiat Panda Fiat Tipo FIFA World Cup Fifth Gear Fog lights food Football Ford Ford Cortina Ford Fair Ford Fiesta Ford Focus Ford Ka Ford Mondeo Ford Sierra Forum Marketing Friends Funny Gadgets General General Motors Generate Genius Ghia Googles government GTi Hatchback Honda Honda Brio Honda City Honda Civic Type-R Honda Mobilio Hot Hatch How To human resource Hybrid Hyundai Hyundai i30 Icon Improve Increase Rankings Increase Traffic Industry Infographic Information Integrations Internet Business Internet Marketing Italia 90 Jaguar Jaguar F-Type Jaguar Land Rover James May Jason Plato Jeremy Clarkson Job Keyword Keywords Kit car Lada Lada Niva Lada Riva Lamborghini Lancashire Lancia Lancia Beta Lancia Delta HF Integrale Lancia Fulvia Lancia HPE Land Rover Land Rover Defender Landing Pages Launches Law leadership Life lifehacks Link Popularity LinkedIn Lists Lotus Lotus Carlton M65 Magic Tree Maintenance Making Marketing Matra Matra Rancho Mazda Mazda MX-5 Media Method MG MG Motor MG Rover MG TF MG6 MGF Might military MINI MINI Paceman Missed opportunities MKTGdebate Mobile Modifications Money MOT Motoring Motorsport Motorway movies national service Network New Year News Newsjacking Niche Marketing Nissan Nissan GT-R Nissan Qashqai nostalgia Nostalgia Nurturing Offline Marketing Online Business Online Marketing Opel Opel Corsa A Opel Omega Opinion Ormskirk MotorFest Ownership Page Optimaization Page Optimization Page Rank parenting Paris Motor Show Parody Petrol Peugeot Peugeot 1007 Peugeot 205 Peugeot 206 Peugeot 208 Peugeot 307 Pinterest Pitch Plans Polestar Porsche Porsche 911 Power Powerful PPC Proper PSA Quentin Willson Questions Rankings Rant Rat Look RealTime Reddit Renault Renault Clio Renault Mégane Renault Twingo Report Research Retro review Review Richard Hammond Road test Road trip Roads Rover Rover 200 Rover 25 Rover 400 Rover 45 Rover CityRover Rover Metro RS Safety Saloon Sat Nav Search Search Engine Rankings Secret Selling SEO Service Center Sheet Shoppers Simca Simple Skills Skoda Skoda Fabia Small Business Social social media Social Media Marketing Special Edition Spoof Sports car ST Stanford MSx Static Steps Subaru Subaru Legacy Success Supermini SUV Tailored Talbot Targeting Tax Disc technology Television Tests The Sunday Times Think Tiff Needell Tools Top Gear Toyota Toyota Prius travel Travel Story Trends Tribute Triumph Triumph Stag TVR Twelve Days of Christmas Twitter Unlock Unsung heroes Update Using Vanden Plas Vauxhall Vauxhall Adam Vauxhall Astra Vauxhall Carlton Vauxhall Corsa Vauxhall Insignia Vauxhall Nova Venturi Video Visual Volkswagen Volkswagen Golf Volvo Volvo S60 Volvo V40 VXR Website Wheel of Fame Wheels William Woollard Wing Mirrors work-life balance Worth Worthless Writing Xmas Young Drivers
Back To Top