Automotive free Information, Custom Car Blog, Free Car Insurance Quotes

5 Integrations That Will Amplify the Power of Your Lead Nurturing

power lightintermediate

To increase the effectiveness and power of your lead nurturing campaigns, there's no question about it: you need to integrate them with other aspects of your marketing. In fact, it’s actually impossible to run effective lead nurturing campaigns in isolation. They are so closely tied to landing pages, analytics, social media, etc., that you really need to view all these elements as part of an interdependent ecosystem.

So how can you ensure your lead nurturing is fully integrated with the rest of your marketing efforts? In this blog post, we'll explore some ways in which lead nurturing relies on and impacts other marketing elements, and exactly how you can take advantage of these optimization opportunities.

Lead nurturing is all about pushing existing prospects through the sales funnel. Once someone has become a lead, he or she should be exposed to your best content that will help you, well, nurture them to eventually convert them into a customer. There are a few different ways to identify your top-performing content. One is by analyzing the success of your offers' landing pages in generating customers for your business. In a nutshell, the landing pages for your offers that yield the most customers should be the ones you feature in your lead nurturing emails.

Depending on the analytics tools you're using to track the performance of your landing pages, you can conduct an audit of your landing pages to identify those with the best lead-to-customer conversion rates. The HubSpot Landing Page Analytics tool, for example, enables users to sort their landing pages by the number of customers acquired, so they can see which middle-of-the-funnel types of content result in the most customers. For HubSpot's marketing team, for instance, we've learned that live demo requests and free trials yield the most customers, so we use these types of offers in our lead nurturing campaigns to drive leads through the funnel.

Look at the analytics you have for your landing pages and identify three to five offers that seem to have the best potential for converting leads into customers. If you don't have such offers yet, brainstorm some middle-of-the-funnel offer ideas (this post will help you start thinking in the right direction) that you can create. For example, you could easily start offering a free consulting session or turn a customer case study into a downloadable PDF.

Besides offer landing pages, you can use your lead nurturing emails to promote other web pages that help you acquire new customers. For instance, your case studies or testimonials page(s) could be pages you might want to include in a drip marketing campaign. To identify which of your web pages are influential in converting leads into customers, you'll need access to a report that shows you which of your website pages yield the most customers.

A conversion assist report, like the one available in HubSpot's software, will tell you which of your website pages impacted the buying process by helping leads come to a purchasing decision. Just as with landing pages, high-ranking pages in conversion assist reports should be included in your lead nurturing campaigns because they have the highest probability of converting leads into customers.

Using a conversion assists report, look at your all of the pages on your website and identify a top performing pages containing resources that will provide an additional incentive or reassurance to leads in your funnel. Examples of such pages might be your media coverage page, your mission page, or your awards page. Sprinkle these resources into your lead nurturing campaigns to leverage their power as influential pages on your site.

As you're setting up your lead nurturing campaigns, you should be able to reuse content that you've already created for your other email marketing programs. So if you've already drafted an email send for an individual email promotion, and that promotion performed well, there's so reason why you can't reuse that same copy in a lead nurturing email (just be sure to suppress leads who had already received that email in the past). So much in marketing can be made more efficient by repackaging content, after all!

Look at your email analytics (hone in on metrics like click-through rates and conversions rates) for the individual email messages you have sent in the past, and identify a few successful ones that you can use in your lead nurturing campaigns. Just make sure that they feature some evergreen content and offers that will sustain the attention of your audience over time.

Incorporating social elements into your lead nurturing emails encourages the sharing of your content by your recipients and can impact the overall effectiveness of your lead nurturing campaigns. People are naturally inclined to share the content they enjoy reading, so as a marketer, you should make that sharing process as easy as possible for your email recipients. Research continues to show that social media isn’t just a platform for B2C companies. Furthermore, consider the stat below, which demonstrates the correlation between successful social media lead generation and email integration:

social media and ln

So in what ways can you integrate social media into your lead nurturing campaigns? The two main ways include adding social media sharing links and social media follow links to your email messages. Adding social sharing and follow buttons to your emails is easy and can have a huge impact on your reach and click-through rate (CTR).

Social Media Follow Links: 'Follow me' links enable email recipients to connect with you via social with one click. This is a way to not only grow social reach, but to also create more touch points for you leads to interact with your company. The more points of contact a lead has with your company, the more pervasive your brand and messaging will be among to that lead.Social Media Sharing Links: GetResponse analysis reported that email newsletters with social sharing buttons had a 115% higher CTR than those that didn’t. When nurtured leads share your content with their networks, it extends the reach of your content and brand. Social sharing can also create new leads while nurturing the existing ones.

Ensure your email messages include social media follow and/or social media sharing links. Consider looking at click tracking to identify which type of social media links generate the most engagement from your audience. Do your leads enjoy sharing your content more than following you on these social channels? If so, you'd probably want to prioritize including social sharing buttons over including social follow buttons. For a tutorial on how to create these links and buttons, click here.

closed loop marketingIn order to understand the true impact of your lead nurturing campaign, you need to have an integration with closed-loop analytics so you can track the number of customers you're generating from your efforts.

Closed-loop marketing allows you to closely track a lead’s journey through the sales funnel, from the point when they become a first-time visitor to when they turn into a paying customer. Knowing this information enables you to get full insight into the pathways through which your leads travel, and bringing to your attention the parts of your sales funnel you should invest more time into. It’s essential to integrate closed-loop reporting into your lead nurturing system, because it will enable you to fully understand the process a nurtured lead went through before becoming a customer so you can tailor future efforts accordingly.

Using closed-loop marketing, figure out which of your lead nurturing campaigns and emails resulted in new sales for your company. Compare them to the rest of your drip marketing and email marketing efforts, and look out for a pattern. Is there a way you can leverage what's working in certain campaigns and eliminate or modify campaigns that are underperforming?

This blog post is an adapted excerpt from HubSpot's ebook Optimizing Lead Nurturing: How to Segment & Integrate Campaigns. Download the free ebook in full to learn how you can optimize and improve the performance of your drip marketing.

Image Credit: ziazou76

optimizing-lead-nurturing-campaigns

like-what-youaposve-read-click-here


Share :

Facebook Twitter Google+ Lintasme

Related Post:

0 Comments for "5 Integrations That Will Amplify the Power of Your Lead Nurturing"

1990s 4x4 About Accessories Activity Adore Advert Advice Affiliate Marketing Affiliate Networks Affiliate Programs Ahead Ainsdale Air Freshener Alfa Romeo Alfa Romeo 147 Amplify android app Andy Neate Answers Art Article Marketing Aston Martin Audi Audi 80 Audi TT Austin Austin Allegro Austin Ambassador Austin Maestro Austin Princess Austin Rover Automation Autoshite AutoVaz Backlinks Banger rally Barely Legal Drivers Based BBC Beach Beastie Boys Blog Blog Content Blog Design Blog Marketing Blogger Blogging BMW BMW 3-Series books Bottled It Brand Breathe British Leyland Browsing BTCC Buy Second Hand Car Buying Car car comparison Car Cruise Car Insurance car pictorial review Car spotting car-culator Career CarIQ Cars Celebrity Change Channel 5 Cheat Chevrolet Chinese Cars Chris Evans Chris Goffey Christmas Chrysler Citroën Citroën AX Citroën C4 Cactus Citroën C6 Citroën CX Classic Clickbank Clicks Colours Companys Concept Confession Content Conversion Rate Crap Cars Creating Creative Crimbo Crossover Customers Dacia Dacia Sandero Daewoo Daewoo Matiz Dangerous Drivers' School DataDriven Datsun debate Definitely Motoring Design Desktop Disabled Drivers Doors Driven Driving Dutmu Dying Dynamic Earn money online 2016 Easier Ecommerce Education Effectively Efforts Electrics Email Email List Email Marketing Emails EmailSci Engine Estate Evaluate Events Existing Experience experience and review Facebook Family Car Fast Ford featured Features Festival of the Unexceptional Fiat Fiat Multipla Fiat Panda Fiat Tipo FIFA World Cup Fifth Gear Fog lights food Football Ford Ford Cortina Ford Fair Ford Fiesta Ford Focus Ford Ka Ford Mondeo Ford Sierra Forum Marketing Friends Funny Gadgets General General Motors Generate Genius Ghia Googles government GTi Hatchback Honda Honda Brio Honda City Honda Civic Type-R Honda Mobilio Hot Hatch How To human resource Hybrid Hyundai Hyundai i30 Icon Improve Increase Rankings Increase Traffic Industry Infographic Information Integrations Internet Business Internet Marketing Italia 90 Jaguar Jaguar F-Type Jaguar Land Rover James May Jason Plato Jeremy Clarkson Job Keyword Keywords Kit car Lada Lada Niva Lada Riva Lamborghini Lancashire Lancia Lancia Beta Lancia Delta HF Integrale Lancia Fulvia Lancia HPE Land Rover Land Rover Defender Landing Pages Launches Law leadership Life lifehacks Link Popularity LinkedIn Lists Lotus Lotus Carlton M65 Magic Tree Maintenance Making Marketing Matra Matra Rancho Mazda Mazda MX-5 Media Method MG MG Motor MG Rover MG TF MG6 MGF Might military MINI MINI Paceman Missed opportunities MKTGdebate Mobile Modifications Money MOT Motoring Motorsport Motorway movies national service Network New Year News Newsjacking Niche Marketing Nissan Nissan GT-R Nissan Qashqai nostalgia Nostalgia Nurturing Offline Marketing Online Business Online Marketing Opel Opel Corsa A Opel Omega Opinion Ormskirk MotorFest Ownership Page Optimaization Page Optimization Page Rank parenting Paris Motor Show Parody Petrol Peugeot Peugeot 1007 Peugeot 205 Peugeot 206 Peugeot 208 Peugeot 307 Pinterest Pitch Plans Polestar Porsche Porsche 911 Power Powerful PPC Proper PSA Quentin Willson Questions Rankings Rant Rat Look RealTime Reddit Renault Renault Clio Renault Mégane Renault Twingo Report Research Retro review Review Richard Hammond Road test Road trip Roads Rover Rover 200 Rover 25 Rover 400 Rover 45 Rover CityRover Rover Metro RS Safety Saloon Sat Nav Search Search Engine Rankings Secret Selling SEO Service Center Sheet Shoppers Simca Simple Skills Skoda Skoda Fabia Small Business Social social media Social Media Marketing Special Edition Spoof Sports car ST Stanford MSx Static Steps Subaru Subaru Legacy Success Supermini SUV Tailored Talbot Targeting Tax Disc technology Television Tests The Sunday Times Think Tiff Needell Tools Top Gear Toyota Toyota Prius travel Travel Story Trends Tribute Triumph Triumph Stag TVR Twelve Days of Christmas Twitter Unlock Unsung heroes Update Using Vanden Plas Vauxhall Vauxhall Adam Vauxhall Astra Vauxhall Carlton Vauxhall Corsa Vauxhall Insignia Vauxhall Nova Venturi Video Visual Volkswagen Volkswagen Golf Volvo Volvo S60 Volvo V40 VXR Website Wheel of Fame Wheels William Woollard Wing Mirrors work-life balance Worth Worthless Writing Xmas Young Drivers
Back To Top